Red is a popular colour for communicating a wide variety of things including danger, fast food, or just a bit of fun - depending on the context.
To quote from the Virgin Little Red Book: "What might look like the right red in isolation rarely is. And if different shades appear, then the effect of having a 'Virgin Red' is lessened". To achieve consistency across a wide range of surfaces and processes Virgin define their red using relevant colour systems or product references for different substrates.
The colour mixes or systems referenced by Virgin are: Pantone Matching System & CMYK for print; 3M and Avery vinyl colours for signs, fascias and vehicle markings; NCS & RAL for paint and for textiles, Plexiglass & Perspex for signs and fascias, Formica for interiors, Hexadecimal values and RGB for internet and screen.
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